- Air Service
- Automotive
- Chemical
- Education
- Finance
- Food & Beverage
“Waterhouse Public Relations helped us conceptualize and bring Millennium Bank’s brand to life. We appreciate their creativity that is apparent in our signage, digital platforms, media relations, community events and comprehensive communications approach. We look forward to sharing our brand with new markets as we continue to expand across the region.”
Mike Haskew
President, Millennium Bank
President, Millennium Bank
What We Do
Waterhouse Public Relations is a team of experienced communications specialists who have demonstrated knowledge and expertise to support all of your communications needs. We use core principles in conjunction with the latest strategies and techniques to deliver results to our clients. Our areas of expertise are as limitless as our creativity.
“Waterhouse Public Relations shares our passion for serving African-Americans, people of color and other underserved individuals throughout our community. We are deeply appreciative of the Waterhouse team for being our partner in empowering our community.”
Warren E. Logan, Jr.
President and CEO, Urban League of Greater Chattanooga
President and CEO, Urban League of Greater Chattanooga
Industries
Our industry experience includes almost every category you can imagine, but these are the highlights:
- Government
- Healthcare
- Hospitality
- Legal
- Manufacturing
- Non-Profit
- Professional Sports
- Public Utilities
- Residential & Commercial Development
- Retail & E-Commerce
- Travel & Tourism
- Workforce Development
We understand the complexities and sensitivities that comprise today’s industries. We give each company a voice that is true to who they are and what they stand for. We stand by them by ensuring that voice is heard and well-represented in times of success and crisis.
Strategic Consulting
Crisis Communications
When your reputation is challenged, Waterhouse Public Relations will protect you and your company or organization. We provide proactive and reactive media relations, including fielding incoming media requests when a crisis strikes.
Cybersecurity
If your company holds sensitive data for clients and customers, you’re at risk of a data breach. We’ll help you prepare, protect and respond to an incident from a public relations perspective.
Employee/Stakeholder Relations
Our team understands the importance of employee and stakeholder relations. We are prepared to help you craft messaging and a communications plan when it matters most.
Focus Groups
Our sophisticated focus group technology allows you to quietly gauge community insight and perceptions in real-time. Our knowledgeable and well-connected team can coordinate and recruit candidates to participate in a focus group and will manage every aspect of the session in collaboration with you and your goals.
Market Research
We continuously research the challenges and changes facing your industry to help you put your best foot forward.
Media Awareness Training
Being prepared for a media interview is essential to the reputation and public perception of your brand. Our deep understanding of the Chattanooga and surrounding markets will help you feel confident in any situation.
Advocacy & Issues Management
Waterhouse Public Relations is proud to support political campaigns and organizations that align with our morals and ethics as a company and individuals.
Reputation Management
Opinions and rumors travel at the speed of a mouse click. You need someone who knows how to listen, shape perception and make lasting impressions.
Integrated Public Relations
Blog/Audio/Video
For social media, websites, email campaigns and other channels, we craft blog content as well as short form videos to showcase everything from feature stories to new products and services.
Digital/Social Media
Our experienced teams develops content that best represents a brand and implements a strategy to maximize reach, increase engagement and drive audience growth across all digital channels. Our services include implementing geotargeting and SEM tactics that complement the overall communications strategy.
Editorial/Earned Media
Our experienced teams develop content that best represents a brand and distributes it on all digital outlets to increase engagement and drive audience growth.
Media Relations
Mass media coverage is considered more reliable than traditional advertising. Our mutually beneficial relationship with journalists and news stations allows for the most credible and reliable reporting on businesses and their stories.
Trade/B2B/Industry Relations
We know what drives your target audience and the best methods to connect with them. Trust us to strengthen those critical relationships.
Brand Management
Brand/Rebrand Strategy
Through industry research and analysis, we are able to rebrand and successfully position messaging to caption brand strategy and build brand identity.
Marketing Collateral
Whether you need eye-catching assets for brand awareness, an upcoming event or just because, our design team will create collateral your team and customers will be proud to use.
Event Coordination
Whether you’re planning a large scale community event or an intimate business gathering, our event staff will ensure it’s a success.
Sponsorships
Let our team manage the sponsorship so you can focus on other important items. We have proven experience creating sponsorship categories, developing target audiences and securing sponsors for a variety of events and opportunities.
Website Design/SEO
Our design and SEO team will ensure that your site is getting a top ranking in search engines and driving business straight to your website.
Website Content
Our web development team takes time to fully understand your services and create content that embodies your business or organization.