Waterhouse Public Relations developed a branding campaign to connect Chattanooga-area residents to Millennium Bank, a local institution with a simplified approach to banking. The lifestyle campaign called Bank Locally. Live Easily. was launched with new exterior and interior signage at the bank’s five branches, a print, radio and digital advertising campaign and a series of community and customer appreciation events. Waterhouse also developed social media platforms to better connect the bank to current and prospective customers.