Casey and CJ Johnson, founders of Happy Feet

Client: Happy Feet International

Project: Media Relations

Category: Integrated Public Relations

Waterhouse Public Relations implements media relations for Happy Feet International, engaging with local, regional, national and trade media outlets daily. We secure ongoing coverage opportunities by leveraging our longstanding relationships with journalists and media partners to build greater awareness of Happy Feet services and offerings. We implement proactive and reactive media relations to secure positive coverage of the brand and its products and develop story pitches and press releases to distribute to media. For media interviews, we develop talking points for our client to effectively communicate key messages to media.