Client: BASF Huntsville

Project: 400 Million Event

To celebrate a production milestone of 400 million catalysts, Waterhouse Public Relations designed a robust branded event to achieve multiple goals: garner community interest and support; gain government attention and strengthen relationships; secure local media coverage; secure trade media coverage; and engage employees in the celebration. In the end, this event resulting in placement in more than 250 major outlets and 13 trade publications; all local and regional media was present, and the event was at-capacity with VIP attendees from community partners, elected officials and customers.