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Brackish to Offer Capsule Bow Tie Collection

This article was originally published on wwd.com.


Brackish, a four-year-old Charleston, S.C.-based men’s accessories brand, will introduce its first capsule collection for summer.

The capsule consists of four limited-edition bow ties inspired by co-founder Ben Ross’ passion for the South Carolina waterways.

“For Brackish, a capsule collection for summer was inevitable,” he said. “We want to continue to create pieces that elevate a man’s look, redefine traditions and spark conversation. This is, by far, the most colorful collection we’ve ever released.”

The bow ties are created from peacock, rooster, guinea and pheasant feathers that are used in their natural state providing golden yellow, red, cerulean blue and deep green hues.

Cofounder and chief executive officer Jeff Plotner, said the line “is a perfect introduction to bolder color for gentlemen looking for a definitive head-turning style. Our customers look to Brackish for accessories that bring an unexpected element to their wardrobes, especially during the warmer months when men’s style is often more expressive and lighthearted.”

The ties come packaged with care instructions in a wooden storage box wrapped in burlap. They retail for $195 each. They will be carried in Neiman Marcus, Harrods and on the brand’s web site.

The idea for Brackish started in 2007 when Ross created neckties out of turkey features for the groomsmen in his wedding party. Five years later, he and Plotner put $750 of their own money into creating the business, which now employs 50 artisans and production assistants. The brand also produces lapel pins, which retail for $55, and cummerbunds which sell for $595.